Call Tracking enables you to monitor calls from your website and understand precisely what marketing activity brought them whether it was from another website, Google or your paid search effort.
So no longer will you need to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that relate to their keywords, to be able to understand which keywords deliver call conversions. call phone tracking With no visibility of telephone conversions, it is not really feasible to work out if your investment from the keywords on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes from, since it lets you realize your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, crucial to the success of any business.